Onitsuka Tiger Shop Opening Party
My team and I did an art direction for Onitsuka Tiger’s store opening party at Shinjuku east. It contained the design of promotional items, invitation, interactive photo booth, catering, and the decorations. We used blue, red, and white, which is the color used in the most traditional Onitsuka Tiger’s sneaker as primal colors and used the logo to make the cohesive design.
Key Decorations
Since the store is located in Shinjuku, the city in Tokyo where lots of different cultures, traditions, and modern technology all co-exists, we combined traditional Kumade with a modern design that Onitsuka Tiger presents. In front of the store, we placed a large wreath shaped to look like a tiger using the primal colors.
Initial sketches
Invitation
The invitation takes the shape of a festival mask.
the eye part is cut out so that people can wear it as a mask.
Promotional Items
We designed shoe laces, bags, adhesive plasters, eye masks, key holders, and pins.
Sketches
Actual products
Interactive Photo Booth
We used face filter technology to create a photo booth where your face turn into a tiger.
Fortune Slip
Fortune slip was handed to the customers at the party. The fortune slip uses tiger shape and shoes as design.
Catering
Catering also contains the color scheme and the aspect of mixed culture. In the middle are small sushis that placed to look like a tiger.
